The studio has been deep-diving into how branding and funnel design go hand-in-hand. Too often, great creative stops at splash pages — but building effective marketing funnels requires clarity, consistency, and motion that welcomes users every step of the way.

Dispatch Insights

• Motion cues can prime users to take action before text ever does

• Consistent storytelling from ad to onboarding builds high-value brand equity

• Iterative testing (not assumptions) makes for smarter launches

I’m committed to infusing more strategy into our motion design sprints — because a brand is only as strong as its user journey