A little about myself

I’m a New York native with a lifelong obsession for design. Before becoming a creative strategist, I co-ran a vintage shop out of a 1960 camper, designing and selling upcycled apparel. That venture sparked my passion for creative problem-solving and taught me that great ideas need great marketing to thrive.

I went on to earn my BFA in Communications Design from Pratt Institute, followed by a certificate in Digital Marketing Strategy from Harvard Business School Online.

Beyond work: I love all things related to health and wellness, a good YouTube video essay about pop culture, I am currently practicing Spanish and Portuguese, and I love Japanese streetwear companies.

My Values:

Be commercial & creative
Leverage creativity to generate commercial value; don’t indulge in ineffective art.

Collaboration is paramount
I’m loyal to the outcome. Even when I serve as the “creative” on a project, I remain open to ideas from stakeholders and clients to ensure we reach the best result.

Seek to understand to be understood.
I believe that understanding both the client and the audience is essential—and open dialogue always leads to a stronger result.