A little about myself

I am a native new yorker who is endlessly curious about design in relation to the market. I enjoy brainstorming and testing which idea is most effective. Before pursuing a career in Art Direction I worked in fashion retail for 10 years and I co-owned a small shop for 3 years.

I went on to earn my BFA in Communications Design from Pratt Institute, followed by a certificate in Digital Marketing Strategy from Harvard Business School Online.

Beyond work: I love all things related to health and wellness, Enjoy YouTube video essays, I am currently practicing Spanish and Portuguese, I love Sci-Fi and Japanese streetwear.

My Values:

Be commercial & creative
Leverage creativity to generate commercial value.

Collaboration is paramount
I’m loyal to the outcome. Even when I serve as the “creative” on a project, I remain open to ideas from stakeholders and clients to ensure we reach the best result.

Seek to understand to be understood.
I believe that understanding both the client and the audience is essential—an open dialogue always leads to a stronger result.