Every compelling animation starts with a story. In this studio note, I break down a recent logo animation experiment, sharing each twist and turn — from the first mood board pin to the final rendered sequence.

What Sparked the Idea

It all started with seeing how brands like Spotify use subtle, evolving logos. I wanted to see if I could weave brand personality into each frame, not just the final identity.

Process Breakdown

• Brainstorm: Gathered visual references and kinetic typefaces

• Sketch: Thumbnail iterations with pencil and iPad

• Experiment: Imported assets into After Effects for physics-based motion

• Refine: Synchronized music cues to match logo transformation

Sometimes, the most interesting breakthroughs happen when a workflow goes off-script. That’s where the magic lives — in those raw, iterative sketches and happy accidents