Field notes from a week immersed in digital-first branding. Lately, I’ve seen how often digital brand launches rely on grid systems — invisible, but essential. Here’s what I learned while rebuilding an e-commerce homepage from scratch.

• Grids create a flexible but sturdy logic for scaling mobile to desktop

• Clients understand designs better when grid layers are displayed in reviews

• Even slight grid misalignments can break user trust (and conversion rates)

Grids aren’t just a technical foundation — they make branding feel intentional and user journeys feel intuitive. Never underestimate the compounding effects of good structure.