Pratt Institute

Pratt Institute wanted a fresh look for their annual yearbook. Past editions were shaped by COVID-19, students and faculty sought a design that marked a new chapter—one that captured renewal, creativity, and community.

Pratt Institute wanted a fresh look for their annual yearbook. Past editions were shaped by COVID-19, students and faculty sought a design that marked a new chapter—one that captured renewal, creativity, and community.

OBJECTIVE:

Capture the spirit of renewal by giving Pratt’s yearbook a clean, modern identity that speaks to both students and faculty.

Capture the spirit of renewal by giving Pratt’s yearbook a clean, modern identity that speaks to both students and faculty.

Pratt Year Book 2024 – My Process

Pratt Year Book 2024 – My Process

I aimed to capture a sense of renewal by reimagining the Pratt yearbook with a collegiate aesthetic and a punk edge. Inspired by 1920s archival jerseys from Pratt’s library, I proposed a chenille letter as the cover motif—bridging tradition with a bold, modern twist.

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