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Overview

About

Contact

Overview

About

Contact

Melting Cups – Brand Experience & Creative Strategy

For Melting Cups, a specialty coffee shop and creative community hub, I developed a holistic brand experience that blended graphic design, motion content, and digital marketing strategy to boost both in-store engagement and online presence.

Melting Cups – Brand Experience & Creative Strategy

For Melting Cups, a specialty coffee shop and creative community hub, I developed a holistic brand experience that blended graphic design, motion content, and digital marketing strategy to boost both in-store engagement and online presence.

Melting Cups – Brand Experience & Creative Strategy

For Melting Cups, a specialty coffee shop and creative community hub, I developed a holistic brand experience that blended graphic design, motion content, and digital marketing strategy to boost both in-store engagement and online presence.

Challenges

Local competition & visibility – As an independent coffee shop, Melting Cups needed to stand out in a crowded Brooklyn café scene and attract both loyal locals and new visitors.
Limited digital presence – Their social media lacked consistency in branding and engaging content, making it difficult to convert online interest into foot traffic.
Event promotion hurdles – Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.

Solutions

Cohesive brand identity – I designed a consistent visual language across menus, posters, and packaging, giving Melting Cups a recognizable, professional edge.
Engaging digital marketing content – Through motion graphics, reels, and custom illustrations, I built a social media presence that resonated with their target audience and boosted engagement.
Event storytelling strategy – Crafted posters, anniversary campaigns, and pop-up promotions that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.

Challenges

Local competition & visibility – As an independent coffee shop, Melting Cups needed to stand out in a crowded Brooklyn café scene and attract both loyal locals and new visitors.
Limited digital presence – Their social media lacked consistency in branding and engaging content, making it difficult to convert online interest into foot traffic.
Event promotion hurdles – Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.

Solutions

Cohesive brand identity – I designed a consistent visual language across menus, posters, and packaging, giving Melting Cups a recognizable, professional edge.
Engaging digital marketing content – Through motion graphics, reels, and custom illustrations, I built a social media presence that resonated with their target audience and boosted engagement.
Event storytelling strategy – Crafted posters, anniversary campaigns, and pop-up promotions that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.

Challenges

Local competition & visibility – As an independent coffee shop, Melting Cups needed to stand out in a crowded Brooklyn café scene and attract both loyal locals and new visitors.
Limited digital presence – Their social media lacked consistency in branding and engaging content, making it difficult to convert online interest into foot traffic.
Event promotion hurdles – Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.

Solutions

Cohesive brand identity – I designed a consistent visual language across menus, posters, and packaging, giving Melting Cups a recognizable, professional edge.
Engaging digital marketing content – Through motion graphics, reels, and custom illustrations, I built a social media presence that resonated with their target audience and boosted engagement.
Event storytelling strategy – Crafted posters, anniversary campaigns, and pop-up promotions that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.

Results & Impact

The client saw a measurable increase in efficiency and user engagement. The solution not only solved immediate needs but also provided scalable infrastructure for future growth.

Results & Impact

The client saw a measurable increase in efficiency and user engagement. The solution not only solved immediate needs but also provided scalable infrastructure for future growth.

Results & Impact

The client saw a measurable increase in efficiency and user engagement. The solution not only solved immediate needs but also provided scalable infrastructure for future growth.

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Open Press Kit

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Legal

Open Press Kit

Melting Cups – Brand Experience & Creative Strategy

For Melting Cups, a specialty coffee shop and creative community hub, I developed a holistic brand experience that blended graphic design, motion content, and digital marketing strategy to boost both in-store engagement and online presence.

Melting Cups – Brand Experience & Creative Strategy

For Melting Cups, a specialty coffee shop and creative community hub, I developed a holistic brand experience that blended graphic design, motion content, and digital marketing strategy to boost both in-store engagement and online presence.

Melting Cups – Brand Experience & Creative Strategy

For Melting Cups, a specialty coffee shop and creative community hub, I developed a holistic brand experience that blended graphic design, motion content, and digital marketing strategy to boost both in-store engagement and online presence.

Challenges

Local competition & visibility – As an independent coffee shop, Melting Cups needed to stand out in a crowded Brooklyn café scene and attract both loyal locals and new visitors.

Limited digital presence – Their social media lacked consistency in branding and engaging content, making it difficult to convert online interest into foot traffic.

Event promotion hurdles – Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.

Solutions

Cohesive brand identity – I designed a consistent visual language across menus, posters, and packaging, giving Melting Cups a recognizable, professional edge.

Engaging digital marketing content – Through motion graphics, reels, and custom illustrations, I built a social media presence that resonated with their target audience and boosted engagement.

Event storytelling strategy – Crafted posters, anniversary campaigns, and pop-up promotions that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.

Challenges

Local competition & visibility – As an independent coffee shop, Melting Cups needed to stand out in a crowded Brooklyn café scene and attract both loyal locals and new visitors.

Limited digital presence – Their social media lacked consistency in branding and engaging content, making it difficult to convert online interest into foot traffic.

Event promotion hurdles – Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.

Solutions

Cohesive brand identity – I designed a consistent visual language across menus, posters, and packaging, giving Melting Cups a recognizable, professional edge.

Engaging digital marketing content – Through motion graphics, reels, and custom illustrations, I built a social media presence that resonated with their target audience and boosted engagement.

Event storytelling strategy – Crafted posters, anniversary campaigns, and pop-up promotions that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.

Challenges

Local competition & visibility – As an independent coffee shop, Melting Cups needed to stand out in a crowded Brooklyn café scene and attract both loyal locals and new visitors.

Limited digital presence – Their social media lacked consistency in branding and engaging content, making it difficult to convert online interest into foot traffic.

Event promotion hurdles – Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.

Solutions

Cohesive brand identity – I designed a consistent visual language across menus, posters, and packaging, giving Melting Cups a recognizable, professional edge.

Engaging digital marketing content – Through motion graphics, reels, and custom illustrations, I built a social media presence that resonated with their target audience and boosted engagement.

Event storytelling strategy – Crafted posters, anniversary campaigns, and pop-up promotions that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.

Results & Impact

The client saw a measurable increase in efficiency and user engagement. The solution not only solved immediate needs but also provided scalable infrastructure for future growth.

Results & Impact

The client saw a measurable increase in efficiency and user engagement. The solution not only solved immediate needs but also provided scalable infrastructure for future growth.

Results & Impact

The client saw a measurable increase in efficiency and user engagement. The solution not only solved immediate needs but also provided scalable infrastructure for future growth.