Challenges
Local competition & visibility
As an independent coffee shop, Melting Cups needed to stand out in a crowded New York café scene and attract both loyal locals and new visitors.
Limited digital presence
Their social media lacked consistency in branding and engaging content, making it difficult to convert online interest into foot traffic.
Event promotion hurdles
Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.
Solutions
Cohesive brand identity
I designed a consistent visual language that reflected their menus, posters, and packaging, giving Melting Cups a recognizable, professional edge.
Engaging digital marketing content –
Through photography, reels, and typography, I built a social media presence that resonated with the target audience and boosted engagement.
Event storytelling strategy
Crafted posters, anniversary campaigns, and pop-up promotions that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.
Melting Cups
Melting Cups is a specialty coffee shop, cocktail lounge, and creative community hub, They wanted a stronger Instagram presence that captured the atmosphere of the space and showcased its dual purpose.
Results & Impact
Using short-form video focused on product storytelling, I increased Instagram following by 31% over a 3-month period.
Results & Impact
Using short-form videos centered on product and storytelling using culturally relevant or inspirational themes. I was able to increase a following on instagram by 31% between November 2025 and January 2026.
Challenges
Local competition & visibility – Melting Cups needed to stand out in a crowded New York café scene and attract both loyal locals and new visitors.
Limited digital presence – Their social media needed consistency in branding and engaging content, and a presence that converts online interest into foot traffic.
Event promotion hurdles – Without clear visuals or storytelling, community events weren’t reaching their full potential in turnout or buzz.
Solutions
Cohesive brand identity – I designed a consistent visual language that reflected the menu, website, and packaging, giving Melting Cups a recognizable, professional edge.
Engaging digital marketing content – Through photography, reels, and typography, I built a social media presence that resonated with the target audience and boosted engagement.
Event storytelling strategy – I crafted reels, post, anniversary campaigns, and pop-up events that not only advertised but told a story, turning events into memorable experiences and strengthening community ties.
